Every media has certain denotations and connotations. The denotation is the image and the connotation is the idea behind it, telling us what it’s meant to signify and / or represent. To decode the connotations you must deconstruct the denotations.
To further my understanding of this I decided to deconstruct and analyse a tour poster from KES the band. Here I thought about things such as the artstyle, text, setting, positioning, etc in order to determine what this poster was aiming to achieve. I came up with the conclusion that the poster is trying to convey a chilled out, comical narrative.
In future I will try to reflect on how all of the denotations and connotations can portray a narrative in any media form and can help an audience understand your media work at a single glance.