Above is a screencastify I have done with my partner where we analyse the conventions of an average social media page, with us choosing to look at Soundgarden’s Facebook page. We go in detail about many reasons as to why they have their page specifically the way it is, such as why they chose a glamour shot as their banner or why they post so often about their backlogue.
In future I will make sure to take a look at the social media pages of other bands in order to collect ideas that I could borrow for mine, as well as to find any key conventions that could help boost the AIDA process or fit in with Blumler and Katz’s Uses and Gratifications theory.