The reason I have chosen these two adverts is because they both correlate to the psychographics and demographics of my target audience. The Virgin atlantic advert fits in with the demographic of men of Gen X, as well as the psychographics of my audience, this being mainly filled with men of Gen X & Early Millennials. Many men of generation look forward to holidays and breaks as they usually have the financial stability, as well as working hard day in, day out which would warrant a break to relax and have some time off. This advert not only links into the psychographics but also into the next advert of the Cape Town international jazz festival which is somewhere that Virgin Atlantic can fly to.
Here is my third draft for my magazines front cover. I have kept many things the same from draft 2 however there are a few differences. The main ones are:
Added a Pug
Added a reference to my DPS
Moved the coverline text
De-stretched the image
Up next is my contents page. This page has changed the most since draft 2. The main differences are listed below:
Added a new picture for ‘Jazz Showdown’
Added a headline for ‘Jazz Showdown’
Changed the placing of certain text
Changed the numbers of the pages
Changed the colour of the page numbers
Finally there is my DPS. This one, like the front cover only had minor changes. These are
Changed the headline
Moved the headline slightly
Re-arranged the text in the Q&A segment
Adjusted the line spacing in the Q&A segment
Adjusted the box sizes in the Q&A segment
Below is the screencastify showing me what to do:
For my front cover I will:
Make Ziggy D bigger
Switch around the text so it doesn’t clash with Ziggy’s face
Move the Pug closer to the edge of the page
Try to further destretch the image
Add drop shadow to the masthead
Play around with the names of the stars & their sizing
For my contents page I will:
Change the font of all text & change the size of the smaller cover lines & the editor’s note
Try to make the star images pop more through things such as drop shadow and bevel and emboss
Change the background to try and make it work better with the page
For my DPS I will:
Make ‘Too Much Groove’ bigger
Make the Q&A’s questions smaller
Make the Q&A text the same size as the rest of the article
Here I have the second draft of my double page spread. I have made some adjustments from the last to try and improve it so I can get the best final pages I can. Here are some of the things I’ve changed:
Changed the colour scheme to match the images
Removed the background on the main page
Altered the sizes of some of the text
Changed the headline
Put the interview questions in boxes
To improve on my third draft, I have taken some time to reflect what I can do next:
Play around with the image more to see what you can get
Make sure the text within the boxes all start at the same point as some of the text has a small gap whilst others are right next to the box
Move the Headline to the left slightly as it’s shadow is slightly cut off
Make the boxes the same size
Try to make sure all the spaces are of the same size
Try to come up with a catchier headline that includes the reference to the reflection on the image
To try and improve my contents page, I decided to make some changes to it and create a second draft. In this draft I have made several changes, these include but aren’t limited to:
Changed the images used to match my other second drafts
Changed the font to match with my other second drafts
Edited the layout of the text to make the whole page a bit more interesting and spread out
Added a few extra stories & other bonus pages
In order to improve in future I have also taken time to reflect on what I think I can change about my page:
Perhaps change the colour on the numbers to add some distinction
Put the Editors Notes at the start, as that’s where they tend to be
Add either some new images by either using pictures you already have or taking new ones in order to stay unreliant on the same two. Definitely get one to replace Kamasi Washington.
Maybe add some classifications for the different stories (e.g some would fall under hot news, retrospectives, interviews, etc)
Try and see what the images look like with some drop shadow on them
Take pictures of jazz instruments to potentially use for logos, backgrounds, etc.
Here is my double page spread. I have made this after taking my second shoot and working with what pictures I got in order to make a draft article to use. In order to improve in future, when I make my real double page spread, I have decided to reflect over what worked and what hasn’t worked for this double page spread.
What went well:
Used photoshop in order to create a good looking image out of one that would’ve been hard to use otherwise
Colour used can highlight the important parts of the article
The picture is very fun and colourful, which represents my genre well
What can be improved:
Background colour on second page can seem quite bland and out of place
Make the orange spots on the image more spread out
Try to reduce the contrast / difference between the first and second backgrounds
Make the artists names a different colour or a different size during the Q&A section
Make the main writing smaller and make the title bigger
After listening to my article again, I have come up with a few ideas on how it could be improved.
Some of the stars answers seem quite unrealistic and fake.
The prediction doesn’t add much to the article, which makes it seem quite redundant.
Focus slightly less on the stars, and more on the music and genre.
Here is my improved version:
Q&A on the hottest new album right now
Right in time for the release of the album ‘Too Much Groove’, we’ve managed to get an exclusive Q&A with the stars featured in it, K.C & Lush. We’ve asked them about their new album release, how they met up and both of their futures within the industry. You don’t want to miss this news whilst it’s hot!
Two of the biggest Jazz stars that have come onto the scene recently are K.C & Lush. After working as a small-time artist for 3 years, K.C hit the big time with his hit single, ‘Mellow’. Meanwhile, Lush made a splash on his debut, earning himself over 10,000 views on his first single, ‘Fallin’ Down’. Both have now been near the top for over 6 months, so when Lush teased a collaboration on his twitter in August, many were optimistic for what was to come.
How did you two meet?
Lush: So I had done a gig in London the night before so I had some free time to walk around. I found a small show nearby so I decided to watch it. Much of that night I’ve forgotten, however I distinctly remember hearing K.C start to perform. For a small show, his talent was too great, so I decided to go and meet him after the performance and that’s where we got to know each other.
What inspired you to work together?
K.C: I’d say it was that performance I had that night. I had also heard Lush the night prior as I was a big fan, so I was extremely happy to talk to him. We went our separate ways, however we did stay in contact and then, after hearing fan demand, we caved in and decided it was time.
What got you hooked on jazz as a genre?
Lush: For me, I was always interested in music, even from an early age. I would always be listening to whatever I could get my hands on, but then one day I found a poster for a jazz club and I begged my parents to let me go. Eventually they accepted and that’s when I learned I was a jazz guy.
K.C: I didn’t listen to lots of music when I was younger, but I remember I was having a long car ride with my parents and some jazz music started playing on the radio. Something about how the music was played and presented clicked with me and then I started to listen to more and more until I found myself at the local music store once a week looking for new jazz albums to buy.
Where did the title ‘Too much groove’ come from?
Lush: It was my idea, as I thought that if we’re known as two of the grooviest dudes in the industry at the moment, we gotta let the audience know that.
K.C: When we were spitballing ideas, that was the first one that clicked well. The rest were extremely cheesy or seemed off. The example I remember the most was ‘groove criminal’.
What was your favourite song to work on within the album?
K.C: I think that ‘All That’ was easily the best song recorded in the album as I think it sounds very smooth and that both me and Lush seamlessly play together in it.
Lush: Personally, I thought that ‘24/7 Funk’ was better as it was constantly riding highs of fun beats and good vibes.
Any news on doing a tour together?
K.C: Currently I have no plans to do a tour within the next few months.
Lush: For my tour in 2 months, I will be playing some of the songs featured in the album, however K.C won’t be making any appearances there.
Do you plan on making any other collaborations?
Lush: Currently we have no plans to collab again, however neither of us are really against doing it again.
K.C: Although me & Lush have no plans, I have had something in the works for a while with someone else, however we aren’t ready to release the full details just yet.
The stars have both firmly stated that this is mainly a one-off occasion and that they’ll be working solo, however they have also stated that they are willing to leave the door open to more collaborations in the future, not only with the two of them, but also with other unspecified stars. We, at Hustle magazine believe that this will be the start of some exciting times within the Jazz community, as we are now able to speculate on who will be working with these two stars in the upcoming months.
Even if we don’t see these top stars join forces again, we are sure that this collaborative album will be a sure fire hit within the community. Make sure you don’t miss this album when it releases on December 15th.
Personally, I think that this shoot went much better than my first, as I had more knowledge of what I was doing and how I could do it. One thing I think I made better was the quality of the photos, as my original shoot was mainly out of focus and blurry. Out of all of the shots that I took, I’ve put my favourites below.
Here is the PMA for my second shoot. This PMA includes things such as the props, model and studio that I will be using to get my photos. This will aid my shoot as it will mean I will have more organisation and have my shoot planned in more detail.
In future I will remember to use PMA’s to help aid my production so as to try and go by a plan so as to have everything go as I want, rather than rushing to get things done quickly but poorly.
The magazine is Billboard (June 20th edition). The article is called the ‘Dance Power Players’ as it covers some top names within the EDM genre.The names of the three artists being covered are; Martin Garrix, Scooter Braun & Steve Angello.They are some of the top EDM artists in the world. The article mentions that they have met at a garden patio in Los Angeles on Memorial Day. This meetup was to establish their partnership as some of the top names in the world of EDM music and to discuss the future of EDM. The article is an interview with the stars as seen by the bottom paragraph where it is written from Garrix’s POV. The main bulk of the article that can be seen is an explanation, from the journalist, about who these people are and what they are doing.The journalist writes in a 3rd person perspective about the three artists which makes the introduction seem much more grounded and factual, rather than opinionated, as if we’re hearing the artists discuss everything from their own memory. The Journalist goes even further with this by describing things such as what the artists are wearing and how they’re acting. This style of writing means that there is no clear introduction or conclusion to the article. The journalist often writes about other artists within the industry and tries to mention the importance these three have had upon them. They use many grand and mature style adjectives within their writing in order to further emphasise the importance of these artists. Lots of these adjectives are also quite fun and modern which fits the more fun feel of the EDM genre. In conclusion, the journalist shows off how legendary these three artists are within the genre of EDM. They are portrayed as super stars and extremely influential within both the genre, as well as the industry as a whole. By doing this, the reader gets excited to hear more about them, which hooks the reader into reading more of the story about these men and what they have done to get themselves this far within the industry to become standouts within their genre of music.
In future this analysis will help me try to figure out the general language and conventions used when writing articles in order to emphasise the importance of the stars and to make what they’re talking about seem much more exciting and interesting, so my article can intrigue and hook readers according to the uses and gratifications theory.
