Social Media Page Draft 2

Targets for improvement:

  • Add some stories to the highlights section of the page
  • Reach a proper conclusion to the buildup to the release on the 16th
  • Name the band members on the Grammys post
  • Make a small gag about the BTS video

Social Media Page Draft 1

Here is a self reflection I have made for the first draft of my social media page, where I compare it to the assessment criteria.

In future, I will use the drafting system in order to be able to stop and reflect on my work so far so as to see whether it is meeting my original vision, as well as filling out the requirements needed of it (in this case the assessment criteria)

Timeline and Marketing ideas

Above is the timeline we have created for our social media page. It features different ideas that each promote a different aspect of our star image and / or music. We have been careful to tread a fine line between our stars being ordinary by doing many down-to-earth things whilst also being these extraordinary stars that ought to be praised for their work everywhere they go. We have also considered the Uses and Gratififications theory by raising awareness about different political and social issues which will both inform and reinforce the identities of our audience as well as entertaining and hooking in our audience with our music and teasers of the upcoming album.

In future, I will make sure to plan out each post I create on any stars social media page as it could be negative for your star image if a poorly planned post could appear as contrapuntal and fans could be turned away as they could view it all as fake.

Audience interaction with a social media page

Above is a screencastify I have done with my partner where we analyse the conventions of an average social media page, with us choosing to look at Soundgarden’s Facebook page. We go in detail about many reasons as to why they have their page specifically the way it is, such as why they chose a glamour shot as their banner or why they post so often about their backlogue.

In future I will make sure to take a look at the social media pages of other bands in order to collect ideas that I could borrow for mine, as well as to find any key conventions that could help boost the AIDA process or fit in with Blumler and Katz’s Uses and Gratifications theory.

Social Media Page Terminology

Here are screenshots from Pearl Jam’s Twitter page, Instagram page and one of their most recent instagram posts. I have analysed some of the important parts of these pages and posts to see how an audience will engage with the band, as well as how the band sell their stars as being both ordinary, upstanding people that care about social and political issues we are currently facing such as women’s rights being taken away, but also extraordinary stars that are on a higher level to their fans and need to be looked up to.

In future, I will look at other professional examples of social media pages in order to help spread awareness of my stars by making a platform for them to promote their upcoming projects as well as for them to sell themselves as more humble, down to earth people that people can relate to.