My finished Masthead design in the large, underlined one in the corner. It’s colour is a purple to orange gradiant and its font is Franklin Gothic Heavy. Originally I tried a few more out there masthead designs however I felt that they didn’t fit my genre and its conventions so I decided to look at and take inspiration from some other music magazines such as downbeat, jazzwise and jazztimes which all had more grounded, regular fonts that were still appealing in their simplicity. Once I decided to take this approach, I found some designs that appealed to me however the font that I thought was the best fit was Franklin Gothic Heavy. I then played with the colour, first trying static colours and then moving onto gradients. After guaging what others thought, the purple to orange design won unanimously.
In future when designing aspects for potential media I will try and take into account the genre and the general conventions associated with it so I can attract an audience that will understand and appreciate why I have designed it that way. I will also use the people around me to get second opinions on my designs so my brand image isn’t based off of my potentially biased opinion and so i can ensure the best quality product for my audience.