Branding and Mission Statement

To create a great work of media, you must have a passion for it. So when deciding which genre of music I should choose for my music magazine I decided to go with a genre that I have a passion for and interest in. For this, the first genre that came to my mind was jazz. This music magazine will also need a name so I decided on The Jazz Hustle.

"Jazz Word Cloud"
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Hustle attracts people who love all things Jazz, from the musicians to the positive, fun vibes. Our magazine has paved the way forward for many jazz lovers, young and old, in pursuit of good music from any era. When new and hot information is coming out, trust us to be the first to report on it as well as our exculsive interviews with top musicians. If you want to know anything about jazz, our magazine is the one stop shop.

In future I will have to think about my branding and mission statement when creating a product in my future career in order sell my USP (Unique Selling Point) accurate enough for my consumers to be properly informed on what genre / news we cover and what our goal is so they can hopefully become repeated customers and have our magazine as a part of their uses and gratification.

 

A Front Cover Analysed – Attracting ‘That’ Audience

Here we have a cover of billboard magazine with Alicia Keys. Next to it I have annotated some of the key features to analyse and research what kind of people would be interested in this magazine. This was in order to get a better understanding of audience demographics and psychographics and what technical design conventions can suggest about the target audience. For example I came to the conclusion that the primary demographic of billboard magazine were women in their 20’s. In future I will think about how to research my audience when creating my music magazines cover in order to get a better understanding of who they are and what they are interested in.

Conventional Design Features of a Magazine

Every magazine has a cover of some kind. It’s best to have an eye catching one to immediatly engage and interest the audience. There are several elements that go into a good magazine cover, such as the main cover star, masthead and the main cover line. These elements can have the same denotations, however their connotations can make them more appealing to their demographic. For example, the main cover line can help potentially unaware audience members understand the main cover star whilst also attracting the main cover stars fans to the magazine. The text of the main cover line can further add to the appeal of the magazine to its target demographic. To understand these different elements that go into a cover of a magazine, we annotated one ourselves to pinpoint some of these key features.

Here we’ve got a cover from MusicWeek featuring Dua Lipa as the main cover star. This cover is very interesting as it refuses many technical design conventions as it doesn’t contain any pug’s, plugs or insets. This helps the audience focus on the main attraction of this edition of the magazine, being Dua Lipa. This is further shown by how the main cover line is larger than the masthead, which also isn’t a very common thing to happen. In future I will think about these features when creating my own magazine cover to make it as eye catching and effective as possible for my target audience.