Category: Component 1

My image that uses mise-en-scene to communicate meaning

andrewguille on

 

To further understand how mise-en-scene can communicate meaning in an image, I made a moodboard of conventions in a genre of music. The genre I chose was folk. Some of these conventions include acoustic / string instruments, the outdoors and small, local concerts. This has helped me understand the folk music genre more than before and has also helped me to think about what key iconography can be linked to certain genres so even if the denotations are the same, the connotations can be completely different.

Here is an image of my folk costume with some sticky notes attached to me. These notes were written by other people and describe what they thought of my genre in one word. This was to gain a better understanding of other peoples views on the same genre of music as everyone is bound to have different opinions to one another. For example, whilst some saw my costume as natural and organic, others saw me as odd and quirky, which is completely understandable.

This is my chosen image out of the many we took. Here you can see my constume that is meant to represent the folk genre. I tried to get a rural, natural vibe going on with the sheepskin waistcoat and the straw hat as that’s what is commonly associated with the genre. My pose has a sort of prideful, happy look which I find fairly fitting as folk music seems like it’s fairly relaxed but also has a passionate community for the music. This photoshoot has made me think about how mise-en-scene can effect what the audience thinks about a product and how you can convey that message to the audience.

 

In future I will use all of the insight gained today in order to try and achieve a better representation of genre when it comes to mise-en-scene so I can convey to my audience exactly what they are looking for in a magazine for a certain genre. I will also research my target audiences tastes and expectations before coming to a conclusion based on my own presumptions about certain genres, so audiences can feel happier with the final product that I produce.

A Textual Analysis of a Tour Poster

andrewguille on

Every media has certain denotations and connotations. The denotation is the image and the connotation is the idea behind it, telling us what it’s meant to signify and / or represent. To decode the connotations you must deconstruct the denotations.

To further my understanding of this I decided to deconstruct and analyse a tour poster from KES the band. Here I thought about things such as the artstyle, text, setting, positioning, etc in order to determine what this poster was aiming to achieve. I came up with the conclusion that the poster is trying to convey a chilled out, comical narrative.

In future I will try to reflect on how all of the denotations and connotations can portray a narrative in any media form and can help an audience understand your media work at a single glance.

Media Ecology

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Media Ecology refers to the several aspects of media that interlink together to create the media we see from day to day. There are several aspects to this eco-system, some of these include:

  • Money
  • Government
  • Institutes
  • Social Media
  • Creators
  • Technology
  • Distribution

All of these aspects need each other to work properly and the media would fail if any of these aspects failed. For example, the distributors need the creators in order to distribute their work and the creators need the distributors in order to have their work seen by a wider audience. Then this media will have a wider influence over people and can have some effect on their understanding, beliefs, perception & values.

This has made me think about what I will need in the future in order to fund, create and distribute my media and how each aspect has equal importance.

My Media Diet

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Everybody has a media diet of some kind. It may contain a wide variety of media forms or only one or two however it will always be present.

I’ve put mine onto a pictoral collage where a pictures size is how much I like / use it. I have annotated each of the images to show what they relate to regarding to Blumler and Katz theory of media and how everyone uses different media forms for different purposes. These can be seperated into four main catagories being:

  • Entertainment – E
  • Personal Identity – PI
  • Social Interaction – SI
  • Education & Information – I

This has made me put into perspective how I use media on a day to day basis in terms of what I enjoy and what I use most often, mainly being social media such as YouTube and TikTok, especially on social media I am a prosumer rather than a consumer. This has also made me think about what I use media for as I mainly use media for Entertainment purposes but I don’t tend to use it to reinforce my Personal Identity.

In future I may need to think about how I use media and that I should try using more media platforms for different purposes such as reinforcing my Personal Identity or for Education & Information. I should also think about how this could effect things like my music magazines production and how it could be marketed to different people by taking advantage of those more popular media platforms.