I have chosen these adverts to be in my magazine as I feel they would best suit my genre of Pop. I also believe that these adverts are the best for my target audience as the audience I focused on ranges from 20 to 30 year old’s who are interested in fashion, beauty and travel. I chose the Adele advert as she was one of the artists that I used to create my audience profile and she very popular within my chosen genre. I have also chosen a L’Oréal advert as my target audience’s interests included skincare and beauty so it fits the demographic and physiographic that I am aiming to create with my magazine.