To ensure we portray a meaningful and positive star image within our music video, as a group, we collectively created a canva poster based around our performer. As a group we had to research a star within our genre and gather an idea of how they are portrayed. In doing this research we are able to analyse different media texts and collate ideas for how we would like to portray our star.

How Emeli Sandé is presented within different media texts

As a group we gathered a wide variety of different media texts in which Emeli Sandé appears, doing this allowed us to gather a detailed idea of her star image. In our canva above we included news articles, social media posts, magazines and TV interviews. During this research we learnt that Emeli Sandé has recently opened up about being a part of the LGBTQIA+ community, announcing that she is Bisexual to the world. By being open about her sexuality and proud of who she is, Sandé is able to set a precedent to her younger audience that its okay to express yourself. Since revealing her true sexuality to the world, Sandé has said that she’s “happier than ever” and even revealed that she has found love, this conveys the stars image to be strong, powerful and brave as well as inspirational.

Due to digitalisation within the music industry, Emeli Sandé is able to promote herself through multiple platforms such as digitally through social media apps like Instagram and Twitter and through hard copy forms of media print such as magazines and news articles. By using social media, Sandé is able to distribute content and interact with her audience quickly and efficiently. With a large following of 408 thousand on instagram alone, because of digitalisation, Emeli Sandé is able to promote herself as energetic and friendly and she regularly updates her audience on her day to day life. To reach different audiences, Sandé has collaborated with artists such as Labrinth, producing the song ‘Beneath Your Beautiful’, promoting a positive message to their audiences and gaining good publicity for both artists which benefits them both as they reach new audiences and more people are introduced to their music.

Emeli Sandé is often portrayed to be classy and elegant through many public appearances and magazine articles. This helps her to portray a star image of wealth, importance and confidence through the use of bright, unique and statement items of clothing and jewellery. Her unique style allows her to express herself and portray the idea of self truth and reality to her fans. In doing this she creates a good look for herself, gaining good publicity carrying herself in positive, professional light within the media and the music industry.

How we want our star image to be portrayed

When we come to produce our music video as a group, we want to portray our star image to be similar to Emeli Sandé with our own ideas. We want our star image to be presented positively so that we are able to promote our music video similar to those of the pop genre. Those conventions often include – bright colours, a sense of emotion, love or a sense of mystery. To portray our star image throughout our music video, we will use a repetoire of elements such as high and low key lighting, Mise En Scene, camera angles and cinematography. For our star image to be portrayed effectively and so that we are able to gain our audiences attention, we will create a social media page and a digipak to go with our music video, which will help us to promote a positive image of our star across multiple media platforms. When doing this, we will follow the basic conventions of the pop genre as well as adding our own aspects, this will help us to portray our star image correctly and effectively.