Link to our Social Media Page – https://www.instagram.com/freya.official.artist/

Once we had completed the first draft of our social media page, we continued to onto our second draft by making new main feed posts as well as stories and reels. Attached below is a small presentation showcasing the newest posts that have been made. In order to improve up our first draft, we used our reflection targets and acted upon them. It can be seen that we posted about political topics such as climate change. We chose have our star to highlight this issue by posting a collaboration with a climate change activist group ‘Cool Earth’, for this we shared an Instagram Reel for a one night only concert in Hyde Park with other large artists also supporting the cause. As well as a post on the stories feature encouraging our audience to look into why they should care about the planet and its environment.

We have now also included cross media convergence on our page, as our star was seen to be promoting an upcoming appearance on BBC Radio 1, giving her audience the time it would be on and hinting at what secrets she would be spilling. A Vogue feature edit was also posted during this draft, which included an interview article with our star, encouraging our audience to go buy the latest edition on read it. This helps to show that our star is established within the industry, people know her name and she’s  able to work with big brands and companies. In order to ensure that our audience is still able to interact with our star, our star has been seen to be replying to comments as well as sharing posts that the audience can interact with. Our final and most recent post within this draft, was a teaser of our stars new single and music video.

To know where we could still improve within our work, it is important that we receive a variety of feedback from people not in our production group. Below is a screencastify which we received from our teacher, in which she goes through what she likes about our page and what could still be improved/included within the page. Included below is a list of positives and a list of improvements that need to be made.

Positives:

  • The page layout is coherent and has created a brand and Image for our star.
  • Collaborations with charities – Raising awareness for serious issues.
  • Clear use of Cross Media Convergence
  • The use of behind the scenes content to keep our audience hooked.
  • Presenting our star as ordinary through the use of interactive posts.
  • Brand collaborations and promotions – Extremely important.
  • The wide variety of post types. (Reels, Stories, Main Feed Images).
  • Our star has an image where she is portrayed as ordinary and extraordinary.
  • The use of a website gives a different vibe and effect to the page.

Improvements:

  • Attempt to use Guerilla Marketing. (One Off Marketing).
  • Try to use more Cross Media Convergence. (Potential to have the stars music used in a movie or tv show).
  • Release the Album when page is complete.

Overall the progress that we have made during our second draft is encouraging as we have received positive feedback. We have been able to create a page that has a coherent image and branding for our star. There has also been a variety of posts included within this draft such as, collaborations, cross media convergence, behind the scenes exclusives and promotions. All of these posts help to build a stars image, provide information and entertainment, and help to encourage social interaction to keep our audience involved and interacting with the page.

Our next steps are to include all improvement points in our next draft to help make our social media page as successful as possible. It has been suggested that we try to include guerilla marketing as well as more use of cross media convergence. It has also been recommended that we release our stars album as one of the final posts for our social media page.