Media Concepts

There are 4 main media concepts;

Audience. These are the consumers who read or watch or listen to the media.

Industry. These are the makers who produce the media for the audience. They need each other to survive. They create media with a target audience based on things such as their occupation, age, gender and political views

Media Language. This is the way in which the Industry convey the media and how they represent the media text. They use different things such as a wide range of fonts, camera angles and lighting to determine how the audience interpret the media which is put in front of them

Representation. This is how the Media is put in front of the audience’s eyes. For example there may be manipulating and not conveying the truth or reality to the audience.  This is how the idea of the producer of  the media is represented and portrayed to the reader or watcher. The publisher is able to manipulate the audience into interpreting the media how the maker wants them to

I will need to consider all of these when producing my magazine and will need to make sure to include them all.

In the future I must think about…

For my magazine I will need to consider all of these concepts. For example I will need to take into consideration the people that the media is directed towards such as people who like jazz or people who enjoy Reggae. This will be very  important as I will need to reach my target audience by considering their age and interests for example.

I will also need to keep in mind how I portray the message. I will need to keep in mind the media language that I will be using for example I will need to use different fonts and colours to correctly represent my message and to attract the target audience. This is important when producing media as the media needs to be appealing to the target audience or else they will not be interested in the magazine.