This is our second draft of our social media page followed with some feedback from our teacher…

Teachers feedback

• Remember to say how to get show tickets
• Have multiple stories selling these
• A story with a countdown to ticket release or a photo of ‘sold out’ or new dates announced would  be great
• Remember it’s about the release of an album so consider how you are promoting that
• Doing normal ‘ordinary’ stuff – the BTS song writing works well – but maybe ‘backstage’ images.
• Look at some professional examples and consider the comments / captions
• Do some ‘at home with…’ stories
• BTS music video – could you do a story on this?
• Voting poll for final post should be the album launch  – countdown to this
  
• Lead singer in the pub?
• It’s good – you just need more

This feedback will help us in the future as we intend to implement every aspect of this feedback into our final draft of our social media page. Mainly we need to focus on adding stories of our day-to-day life and an insight into the behind the scenes of the band.

This is our second draft of our social media page…

What’s new?

• Q&A post to increase audience engagement and allow audience to get insight into the star
• Music video release post and story with call to action
• Giveaway + Merch Drop to increase audience engagement and promote album

This is our first draft of our Social Media Page…

How is our social media page going?

This link includes a table with what we have so far included in our social media page.

Focusing forward

• Create more posts that build exitement towards the release of the album eg. teasers, tour announcements
• Incorperate some cross media convergence eg. TV/Radio Interviews
• Promote more live events eg. Tours
• Give in insight into the star’s real life through a about the stars post
• Advetise the physical copy of the album
• Do a post and story about charity to convey the star as compationate

In order to create a solid campaign, we created a timeline involving what we wish to include within our campaign. This will provide us with some sort of direction when it comes to posting different conrten throughout our campaign. We intend to do many different types of posts, such as collaborations with brands. These brands will have similar target audiences to us which will attract more customers in both directions. Posting teasers will create a hype around the releases of our music and allow the audience to remember the dates.

After we had reasearched similar campaigns of our genre, we have constructed a marketing campaign that alligns with the blueprint (altman) of our brit-pop genre. Including posts on our social media such as interractive Q&A’s to suit the needs of consumers (Blumler and Katz). We have included brand deals (synergy) with brands of similar interest to our band, creating a sense of relatability to ther audience and to reinforce their personal identities(Blumler and Katz).