Branding Ideas/ Marketing Strategy + Mission Statement

Double H is going to be the name of my magazine as my magazine is going to be based on the genre of Hip Hop.  I have chosen this name as it is short and a play on the words Hip Hop which will make it memorable when people hear or see it. This is a word cloud of lots of words associated with the genre of Hip Hop and I think represent what I want to create quite well. My mission statement is     ‘ We want to keep people in the Hip world up to date with all things Hip Hop. People fall in love with Hip-Hop and it is our job that they are fully invested in everything Hip-Hop’. This represents the brand well, what it stands for and goals of the brand. The uses and gratification theory contains 4 things that contribute to creating a good magazine. Entertainment – My magazine will be entertaining as it will be pleasing to the eye which creates a vocal point for readers to talk about. Information – The front cover will be full of information of the latest news involving Hip Hop. Personal Identity – The cover star will be wearing clothes that are fashionable which readers can talk about and buy them to reinforce their personal identity. Social Interaction – On my magazine there will be information of a website in which readers can discuss the magazine and express their thoughts.

5 key descriptors to my magazine are

• Urban
• Unique
• International
• Community Based
• Trendy