Chosen Adverts

My Chosen adverts need to be relevant to my target audience so that the adverts are successful and they are genuinely interested in the product being advertised. To be able to do this, I need to completely understand who my target audience are and what their interests are. I have previously researched who my target audience is and their interests in a previous post (My Audience Profile) and i have come to the conclusion that these are some of the things that they like. The audience are mostly young people who care about how they look and tend to be more relaxed people who enjoying playing videogames with their friends. That is why I have chosen these adverts:

This advert will appeal to readers of Double H because fashion is a huge part of Hip Hop and people highly value what they look like. I believe that this advert will be very relevant to the readers and rather than just skipping past this they will actually look at it and potentially buy the shoe.

This is another advert that I believe to be very relevant to my target audience. Basketball is widely recognised to have a huge impact on Hip Hop artists and is a part of the Hip Hop culture. 2K23 is the leading basketball videogame which is widely played by Hip Hop fans all over the world. Even the cover star of this advert is a Hip Hop artist, J. Cole, who is a staple in the Hip Hop world.