Our mission statement – The Package Brand

The way that a band is advertised and marketed is hugely important and determines the success of the band. Integrated advertising and using many different forms of media to promote media is crucial in modern music and cohesive branding throughout all of the pages helps to reinforce the star image.

This is an introduction to our band, providing some background of the members, along with our mission statement which outlines our values and aims for this band. ‘Our aim is to bring brit pop back into the popular music space, keeping the 80’s feel whilst implementing modern elements to appeal to a new, younger audience’