Timeline and Marketing Ideas

In order to create a solid campaign, we created a timeline involving what we wish to include within our campaign. This will provide us with some sort of direction when it comes to posting different conrten throughout our campaign. We intend to do many different types of posts, such as collaborations with brands. These brands will have similar target audiences to us which will attract more customers in both directions. Posting teasers will create a hype around the releases of our music and allow the audience to remember the dates.

After we had reasearched similar campaigns of our genre, we have constructed a marketing campaign that alligns with the blueprint (altman) of our brit-pop genre. Including posts on our social media such as interractive Q&A’s to suit the needs of consumers (Blumler and Katz). We have included brand deals (synergy) with brands of similar interest to our band, creating a sense of relatability to ther audience and to reinforce their personal identities(Blumler and Katz).