My Audience Profile

This is a dating profile for a typical reader of my magazine. It includes their interests and what type of life that they are looking for. It shows what they enjoy doing and what they want for the future.

When creating a piece of media it is essential to understand who you are making it for, this is called your target audience. This target audience is typically found through surveys based on different demographics, such as age or gender. To help me better understand this audience, I created a dating profile for who I think my target audience is.

I will need to consider Blumler and Katz’s uses and gratification theory.  This is the theory that quality media should have 4 needs of the consumer, entertainment, information, social interaction and personal identity. For example, for information, I could create a column on new and upcoming songs and artists in the Hip-Hop genre.

These are some surveys on Hip Hop fans and who they are