There are 4 main media concepts;

Audience. These are the consumers who read or watch or listen to the media.

Industry. These are the makers who produce the media for the audience. They need each other to survive. They create media with a target audience based on things such as their occupation, age, gender and political views

Media Language. This is the way in which the Industry convey the media and how they represent the media text. They use different things such as a wide range of fonts, camera angles and lighting to determine how the audience interpret the media which is put in front of them

Representation. This is how the Media is put in front of the audience’s eyes. For example there may be manipulating and not conveying the truth or reality to the audience.  This is how the idea of the producer of  the media is represented and portrayed to the reader or watcher. The publisher is able to manipulate the audience into interpreting the media how the maker wants them to

I will need to consider all of these when producing my magazine and will need to make sure to include them all.

In the future I must think about…

For my magazine I will need to consider all of these concepts. For example I will need to take into consideration the people that the media is directed towards such as people who like jazz or people who enjoy Reggae. This will be very  important as I will need to reach my target audience by considering their age and interests for example.

I will also need to keep in mind how I portray the message. I will need to keep in mind the media language that I will be using for example I will need to use different fonts and colours to correctly represent my message and to attract the target audience. This is important when producing media as the media needs to be appealing to the target audience or else they will not be interested in the magazine.

My Media Diet is a collage of plenty of different platforms and Media texts such as Spotify and Instagram.

Blumler and Katz came up with the uses and gratification. There are four main uses and this theory applies to why we use social media. The four uses are Personal Identity, Entertainment, Information and for Social Interaction.

My diet is personalised for me and is not the same as anybody else’s diet. This is because as a prosumer I create and intake media unlike anybody else. A prosumer is somebody who creates media. I create media by liking and commenting on posts.

There are many different reasons as to why we consume media and one of them is to reinforce our personal identity. I do this through Spotify where I listen to music that reinstates what kind of person I am and if someone were to look at my Spotify they would get some sort of idea as to what kind of person I am

Another example as to why we consume media is to be entertained. I watch Netflix on the daily as it passes time and engages me. This keeps me distracted and steers me away from boredom.

Social Interaction is another reason why we use social media as we are able to keep up with people we are close to. I use Snapchat daily to talk to my friends about what they are doing and to plan social gatherings. 

Focusing forward, I will need to consider all of these components when producing media as I need the audience to relate to the media. I will need to make sure that the media is entertaining to the audience and it is appealing to them so that they enjoy consuming it. I will also need to make sure that my media is informative to them and will give them the right information on whatever the media will be about, for example for my magazine I will need to write about the music genre to inform the audience about the genre and about the artist that the magazine is about. I will ensure that my media will be personal to the target audience and that they can relate to it and that the media reinstates who they are and what they like. I need to make it enjoyable for them so that they can relate to other people with the same interests and socialize and interact with others about the media.