Final Draft of Music Video
This is our final draft of our music video…
Reflection
This draft has a fair few changes since our last draft, mostly small things that overall, make the quality of our video better. The new text at the beginning of the video represents our star image straight away. Through the graffiti font, rebellious and boisterous connotations can be taken from this, which further strengthens the star image of young careless boys messing around.
We also decided to add in some zoom effects throughout the video when we felt as if it had gone state for a moment, and some movement in the frame picks up the pace. This effect also contributes to the impact of certain scenarios, such as when we brake and stop the car. Another example where we have implemented this is when the boss shouts at the employees to exaggerate his anger and power. However this is being made fun of when the workers run away.
The many different aspects in our video all abide by the typical conventions of the brit-pop genre, further strengthening the star image. This is done through the use of bossy, and almost sassy body language, representing the boisterous nature of the group. Also through the mise-en-scene used throughout the video. Retro clothing with unique colours portrays a sense of carelessness of the group, also through their actions throughout. The setting of the video is nothing out of the ordinary, further promoting our relatability and background with the audience. This allows the audience to reinforce their personal identities(Blumler and Katz) through connecting and relating to the video in terms of where it is filmed.
Throughout the production process of the video, I had learned many skills that all contributed to the end product. One skill that I believe especially impacted the quality of the video was learning to time the video with the song. This makes it seem as if the video was made specifically for the song. It makes the video more aesthetically pleasing to watch with it on time, and the overall quality of the video dramatically increases. With the video being a good watch, it is destined for success. This means that the video will increase the bands success musically, as more people will listen to the music and that is the overall goal of a band. The music video is a tool for promotion of an artist’s music(Goodwin) and having a good quality video allows for success.