Draft your ScreenCastify commentary:
Introduce your magazine, name, genre…
Off Beat is the name of my magazine, the genre is Indie Pop and within it it includes a range of info about famous Indie artists and exclusive articles on some of the newest artists this year.
Describe your brand values / quote your mission statement?
In ‘Off Beat’ we aim to have an inviting, creative and interesting magazine cover to attract our perfect target audience. Our cover should give the audience a good idea of what our magazine will have in store for them. This includes latest news updates and interviews with famous indie artists to get the audience to feel involved and catch their attention. This is only a fraction of it! Off Beat is a creative and unique brand that wants to create the best possible music magazine for the perfect target audience. Having an amazing magazine cover gives a massive advantage as this will attract and stand out to the public as it’s the first thing they see. In this magazine we have a whole new upgrade with some of the most famous indie artists and hearing all about their success and career along the way. This is a whole new way of getting fans and followers to come along on the journey and to read on!
Who are your target audience?
My perfect target audience may be aged between 15-25 and predominantly female. Mainly interested in fashion, music and have a strong liking for the Indie pop genre. They may also be interested in Indie artists for example Billie Eilish and Lana Del Rey as these artists are featured within my magazine. U Gov was a very useful site when figuring out our target audience. It showed us a good percentage of what sort of age range people listened to certain artists and genres which helped us massively when figuring out what sort of ages my magazine will be attracting.
Why would that audience buy your magazine?
When producing my magazine I needed to think about the uses and gratification of my target audience member. I wanted to make sure my audience could be involved with discussions and contribute to conversations regarding my magazine. By understanding what will grab my audience’s attention and make them feel intrigued to read my magazine was key. Looking at the different features to attract my audience was very important when planning and designing the magazine. AIDA stands for attention, interest, desire and action. You had to always be aware of AIDA and think about it when producing our magazine. By finding the correct age for my target audience then looking into what their interests are was a major thing to remember and look at when designing. By looking at colors, mastheads, cover lines, artists names, these were all prime things to think about to see whether they fit the gratifications of the audience member. The main focus of your magazine is being able to sell it, and being able to sell it means you need to attract the correct people. Due to my magazine being Indie Pop, obviously the people who I want to attract will be people interested in this genre, so by using the color scheme of Indie and Indie artists will clearly grab their attention. Headlines and cover lines are crucial for your front page. This is what helps people decide whether to buy your magazine or not as this gives small bits of information about what the magazine will have inside for you. If your front cover isn’t appealing with boring information and a dull appearance then this will not reach the requirements needed to attract your audience.
Who would you want to work with to distribute your magazine?
Conde Nast would be my perfect distributor to work with for my magazine. They are well known, and a popular distributor with some of the top magazine companies in the world. These include Vogue, The New Yorker, Vanity fair and wired. By working with Conde Nast I would be able to promote my magazine to the world and connect with the music industry in many ways. In a lot of their magazines the style of them are very similar to my magazine. A lot of their magazines have the same vibe and feeling to mine with a good display of colors and designing.
What sort of advertiser would you hope to attract?
When choosing my adverts for my magazine I needed to think about my audience’s demographics and psychographics to see what sort of ads will grab their attention and to see what they are interested in so I can apply this to when I chose them. My first advert was an Urban Outfitters Advert. I chose this advert as this brand was very popular to the “Indie” style and was a common interest within my audience’s likings. Urban Outfitters is a well liked and fashionable global brand which matches perfectly with my magazine genre with the bright, popping colors and eye-catching cover. By attracting the Urban Outfitters advertiser would be great to promote my magazine to the audience while also promoting a popular brand at the same time. My second advert was a Gucci advert featuring Lana Del Rey. The reason I chose this second advert is because Lana Del Rey is a famous Indie artist in the music industry and very popular within my audience demographics. This advert also fits perfectly with my genre as it’s promoting a world wide famous perfume brand while featuring a famous Indie star.
What strategies do you have for distribution? How will you link your print content with online content? Have specific ideas, examples, stats and facts to back up your proposals.
When thinking about what strategies you have for your distribution you need to have a good range of specific ideas, examples and stats and facts to back up your proposal. You need to try to get the best possible sales and promote your magazine in the best possible way. My age range for my magazine is very into social media which means I can promote my magazine through ads and talking to friends online. I can also use social media to advertise my magazine and the freebies that come within it when you buy. Having small interesting parts of the magazine being advertised on the media like instagram and twitter for example latest news about artists. This will catch the reader’s attention and will give them a taster of what the magazine includes.