When creating the digipack there are many things that we need to keep in mind, for example we need to make sure that the star image is continuous throughout all aspects including the album cover and the music video. This means we have to have a clear brand and unique selling point.

We have made a presentation to do research on our audience and to create a mission statement:

During this research we uncovered information about our audience such as the widely spread age of our fanbase. This means that we can use this information when creating a social media page as the star needs to be able to appear to many younger and older fans by being relatable and likeable whilst still being coherent within the genre. Knowing more information about our audience will allow us to know how best to use integrated advertising to promote our band.

Making this slideshow has allowed my group and I to understand the important of researching our audience and having a clear and coherent star image throughout the whole digital package we will be creating.