We used padlet to create a moodboard of inspiration for our digipak based on our genre, artist and other relevant artists. We included various things such as album covers, fonts, colour palettes, photoshoots and more. This has been really useful because we have been able to gather ideas for our own digipak whilst also helping us learn more about our target audience and our genre and understanding it’s demographics.

The elements we picked out, we feel are conventional to the indie/folk genre and we also feel would successfully encode the genre and the star image. It is clear that a brand image has a huge impact on a digipak and how successful it is. The repertoire of elements and the general conventions of an indie/folk digipak combined are also a massive part of what makes our star as the star image will be portrayed on the front of the album. Therefore, we will make up our brand image so the audience can decode it successfully.