Using the knowledge I have been learning these past few weeks I can now collect all of it together to help me create my own media. The things I have learnt which I will be sure to consider when making media are CAMERA, Mise en scene, layout, typography, AIDA (attention, interest, desire and action) and  Blumer and Katz theory.

Below is a brief overview of each technique that I have learnt which I will now use in my own media.

CAMERA= can be used to represent a mood, character, or a genre through the use of framing (composition/rule of thirds), angles (high angle,low angle, looking inside from outside, side on) and distance (close up, medium close up, long shot). I will need to include CAMERA in my own music magazine to represent the mood, or present my artist and the genre of music which I am advertising in my magazine.

Mise-en-scene=(this helps to convey a mood, represent a character, and convey a genre) it includes costume, lighting, acting, makeup, props and setting.  When it comes to my music magazine I will have to consider the Mise-en-scene I will use to present ideas, moods, characters and genres in order to create clear messages to audience and attract in the target audience.

Layout=Conventional layouts of music magazines are important in advertising and drawing audiences in through the use of design features, for example: plugs, mastheads, pugs, insets, captions, main cover stars, cover lines, main cover lines, issue/date, price, and barcode. Layout is very important when it comes to creating a music magazine, it provides the audience with information about what is included in the magazine, it also represents the brand and genre of music which attracts the target audience in.

Typography=The type of font style used and the message, mood and genre this displays to my audience.

AIDA= (attention, interest, desire, action) – Making sure media attracts in the attention of specific audiences, interests them and makes them desire to read more, and take action from this desire (buy the magazine). Keeping this in mind when creating my own media will help me to maximize my audience and draw in the target audience to my magazine resulting in more sales.

Blumer and Katz theory= The Blumer and Katz theory (Uses and Gratification) sates that media users play an important role in choosing and and using media, it suggests that the user consumes the media which best fulfills their needs. This theory assumes that the audience chooses what media they want to consume from four different reasons: entertainment, social interaction, personal identity, and identity. This theory will impact the production of my music magazine as in order to maximise my audience and response of the audience I will need need to apply media which will fulfill each aspect.