I am now ready to photograph my star, I will be sure to stick to my brand values and mission statement when completing my shoot. This includes making sure I keep up my mission brand values for my magazine which includes edgy, aesthetic, mellow, modern and approachable content. To achieve this I will be using the techniques of mis-en-scene which will help me to create a narrative. My stars costume is conventional to an indie style and aesthetic e.g striped shirt, chinos, and doc martens. The lighting will be mellow and soft to illustrate the relaxed nature of the magazine which is a brand value of mine as the genre is relaxed and mellow. For acting I will ask my star to pose in a way which represents the genre and is a conventional pose, e.g for my genre head on hand and looking into distance. Makeup will be none and props include fake glasses which are also conventional of the genre. The use of camera I will use will include aperture, shutter speed, appropriate angles and framing which I will use to represent the mood, genre and star image of my star. I will be sure to also include the conventional layouts of music magazines e.g Masthead, cover lines, cover stars etc. When completing my shoot I will be sure to keep in mind Hall’s theory of preferred, negotiated and oppositional reading in order for my target audience to be able to decode the media text. Maintaining the star image of my star is very important and I will keep in mind Dyer’s ‘paradox of the star’.