All media creates meaning through images, text, layout, and design. This could be in typeface, colours of text, backgrounds and photos, or it could be how the model is standing or what his facial expressions are. I have decoded the denotations and connotations of this poster and how all four things above change how we view the poster of Drake’s “Summer Sixteen” tour. The poster has many different meanings implied within connotations and denotations that are quite different from each other. These all represent the feelings and values that Drake wants you to know, they are meant to draw you in. Further deconstructing this poster the plain colours and modern fonts show different meanings directed towards the younger population.

Seeing how all the different features of media texts create meanings and ideas in a well known musicians tour poster has helped me to understand how to use them in my own. Using images, text, layout, and design features I will now be able to more effectively produce a music poster to fit to a certain target audience and make an interesting set of feelings, values and ideas for my own music poster.