Introduction

Me and my partner looked at an artist called ‘Domdolla’ who is similar to Chris Lorenzo (the Dj of our music video). We made a screencastify which assessed this artists Instagram social media page:

Reflection

Another thing we forgot to mention in the screencastify is his stories and live streams which is consitententy full of new updated content in his life, which is where will be making the most of his money. We must make sure that when using our conventional features they are used in an effective way that can help capture audiences attention, interest, desires and spark a call to action. Also we definitely need to include some marketing techniques such as integrated marketing or guerilla marketing. By putting a link in our bio we can send our audience straight to ticket sales for festivals, as well as options for purchasing his albums, merchandise and any other related items that can help fans to interact with their idol. We ultimately decided that we want our artist to possess humour, relatability and also promote him as the life of a party as that is exactly we the EDM target audience aspires to.