Introduction

Before I could do my draft 2 on my social media page I needed to get feedback from my teacher on draft one so I could get a good idea from an outside perspective about what is doing good and what is not doing so good. Here is our Media teachers feedback on our first draft:

What Needs Improving?

• Since our highlighted stories all have the kaleidoscope pattern it enforces this pattern to be almost like our branding art, therefore the tour poster art just doesn’t quite fit in with our theme of the kaleidoscope and doesn’t quite acknowledge any sort of branding for the artist and instead seems out of place.

• The three posts that are side by side of this artist’s party life does not seem very convincing or professional. These posts simply look like a typical ordinary person who attends parties and raves. Some of these videos and images are from the point of view of an audience member and don’t even show the artist in the clips so they do not really make sense it just seems like these party posts are thrown in for no reason. They are also all grouped in one big chunk which makes you think he isn’t a consistent partier and has just had one eventful week but no more parties before or after.

• Most of these posts do not have any captions and some of these captions are very weak, as they do not really encourage the buyer to interact or do not give much information at all associated with the posts.

• Photo of the digipak is very unprofessional. You can see some paper and other utilities on the table that the digipak is on which looks lazy and underwhelming. The digipak being released should be a much bigger deal!

• The entire video being posted on the social media page isn’t a very good idea. We want to encourage our audience to go and check it out on youtube or some streaming platform where we can actually be able to receive royalties from people watching the video.

• The ‘COMING SOON’ is not bright enough for our sneak peak video.

• Some rooky typos that need to be corrected in captions as well as some blank pages on the stories that need to either be deleted or content needs to be put up.

• The website needs some original photos such as merchandise and the music video needs to be uploaded so that people can easily find and access it.

What Works Well?

• Sir liked the brought in elements from other parts of production such as the kaleidoscope patterns used for the different thumbnails that take you to different highlights. These patterns interlinks with the digipak design. Also the continuation of using trippy images (for profile picture) which connotes how EDM triggers this big ‘high’ when you listen to it as well as it presents a whole new experience that is a big escape from the stressful and boring mundane society.

• Our tour poster looks effective so hopefully will do a good job try draw attention to the viewer.

• Our sneak peak video helps create awareness and interest for the audience.

• Travelling pictures out of an aeroplane window helps the audience to keep up to date with what is going on with the artist’s life which can help to create this imaginary relationship. Also helps to create hype for fans who may live in the country he is arriving into to do some gigs.

• The merchandise creates a strong sense of branding to interlink with our digipak design and yet again help promote our album also. This also create a strong sense of desire for fans to buy the top as it is a way the audience can feel close to the artist as well as the colours and patterns are idealistic clothing to wear to a rave due to the colour and design.

• The stories are good and provide informative information, especially for those who want to learn more about the artist.

• The website is a good idea and is very easy and accessible in the bio.

Draft 2

After getting feedback on our screencastify from sir I did some tweaks to our social media page. Here are the link to our social media page:

https://www.instagram.com/riffx_xraff_/

What’s New?

Reflection

Finally, after all that we have managed to drastically improve our social media page after listening to some advice from our teacher and touching things up that we wanted. All though sir did like the fact that all the thumbnails were the same I had a contrasting view just due to the fact I never see the same pattern used across all highlighted stories on other professional accounts especially when the stories were not all topics about the digipak and it was beginning to look like a brand logo when really it just interlinks with the digipak. The main message we were trying to send through our social media page just as across all our products was the importance to let go and break out of society so different forms of art help highlight that free fluidity and backup their idea of embracing change. I believe this social media page now brings a great sense of journey throughout the posts as well due the the order which interlinks with the sense of journey established in the music video.

 

Introduction

Once me and my partner had felt like we had gotten to a good enough stage with our posts we decided to use what we have so far as our first draft. We then compared our first draft to an assessment criteria to see what our strengths are and what areas we need to improve or include on our page.

Here are some images of our first draft of the social media page:

Here is my comparison of our draft 1 against the successment criteria:

Reflection

After assessing the first draft of our social media page against the success criteria I found that we have no major problems with the design coherence except for maybe the fact that all of the highlights include the same design for the cover image which just seems a bit repetitive and unimaginative. The content, timeline, promotion of live events, call to action, interaction, physical copies and issues have been all successfully included within the social media page. What I really want to work on for my second draft is including a better use of cross media convergence and synergy than just a collaboration and would be nice to think of a film or game that could include some of our artists songs on. Not only this but the main criteria we are missing is presenting our star as both ordinary and extraordinary. We have already proven our artist is extraordinary but we also need to have some more exposed photos of the artist that include him being by himself or practising a different hobby in spare time etc…

 

 

Introduction

For our social media page we first developed a plan of what content we would include and read through 3 case studies about different artists marketing ideas that inspired us to select and use . Here is a timeline bellow which displays our ideas for our posts:

Here are our posts in chronological order:

3 Marketing Campains:

1. Victor Leksell (Song Music Swedon) – To promote this artists new album launch the record label created a unique visual profile which included my cartoonish images/footage. They also designed tee-shirts with a logo which had a QR code on which you could scan taking you directly to a filter on Victors instagram which including a film of Victor falling through the sky, with the ablum title and realse date included. We believe that we should also include lots of eye capturing cartoonish imagery and footage that interlinks the album messages and art which may encourage many people to buy the album simply due to the trippy art style and aethestic. We will also include merchandise that includes the albums name and art.
2. Little Mix (RCA Records UK) – This record label promoted Little Mix’s new album through releasing teaser music videos for songs that were included in the album. They also included their songs onto TikTok as this platform had hit off so well and allowed people to feel like they were interating with the artist as they had a chance to use their music to create something new. My partner will be putting together a teaser trailer for the music video for their new song ‘Introspective’ that is included in the album. This song will also be on TikTok and the goal will be to use this track to encourage people to preach about healthy lifestyles both mentally and socially. This song works well to promote these topics due to the catchy chorus which repeats, ‘take time for yourself’.
3. Wojtek (The Orchard Artists Services) – This artist touches on social issues to do with the enivronment. He wanted to promote reducing emmissions which is what is album ‘Atmosphere’ touches on as well. Additionally the album was distributed soley digitally to eliminate waste. Our album also have a clear message about letting go from societal pressures therefore we want to combat many different social issues and demonstrate letting go of all that. For example our music video for the song ‘Introspective’ sends a strong message which is about letting yourself enjoy the fun aspects of life and reminding the audience that we should not just be living to work and our life should not revolve around that we need to amke the most of the time we have on this planet. We also will be including posts of our artist doing collabourations with other male artists who are all dressed up as females which is conveying that men to not need to live up to these society male pressures of feeling they should be masculine and they should not be ashamed of showing a more femine side.

Reflection

I believe that we have got a solid plan of what we need to include on our social media plan and that each post all has a purpose to sell the star image to the fans and win them over. By including bright colourful visuals we will be able to capture the attention of many viewer and hopefully inspire them throuch the messages we are preaching that includes relatable issues for all people no matter what race, religion etc (which is hugely important with such a wind range of different people who liosten to EDM). Not only this but our page makes it very easy and accessible to now find goods that can be purchased.

 

Introduction

Me and my partner looked at an artist called ‘Domdolla’ who is similar to Chris Lorenzo (the Dj of our music video). We made a screencastify which assessed this artists Instagram social media page:

Reflection

Another thing we forgot to mention in the screencastify is his stories and live streams which is consitententy full of new updated content in his life, which is where will be making the most of his money. We must make sure that when using our conventional features they are used in an effective way that can help capture audiences attention, interest, desires and spark a call to action. Also we definitely need to include some marketing techniques such as integrated marketing or guerilla marketing. By putting a link in our bio we can send our audience straight to ticket sales for festivals, as well as options for purchasing his albums, merchandise and any other related items that can help fans to interact with their idol. We ultimately decided that we want our artist to possess humour, relatability and also promote him as the life of a party as that is exactly we the EDM target audience aspires to.