Well done for completing the first section of the Music Industry – Production and Ownership. We have been delighted with how most of you have responded to it. Well done.
Week 3
We will be setting some more tasks on classroom for you to complete and then mark off on the blog. This week’s work will look at Distribution in the Music Industry (Remember there are 4 stages: Production, Distribution, Marketing and Exchange).
Distribution
This stage of the process in the Music Industry relates to the way the music will actually get to the customer. In our day, it was recorded in studio, pressed in a vinyl factory, put in a van/train, delivered to a shop/radio station and then could be listened to. Time consuming, heavy, costly and bulky but all organised and funded by the record label (although the artist would eventually pay from their profits).
Now with the digital revolution, it can happen much more quickly, cheaply and a track can have so much more coverage, reaching more audiences worldwide with literally the click of a button. Artists can manage digital distribution on their own but also engage the services of digital distribution companies. But with global access comes issues with piracy too and lack of ownership.
So this week we will be splitting the learning up as follows:
- Task 8: Distribution Videos 1 to 5: Watch and make notes (2 hrs) – sheet on classroom to SUBMIT TO CLASSROOM for verification
- Task 9: – Pros and Cons Table of traditional and emerging models of distribution – a mix and match exercise (1 hr) – SUBMIT TO CLASSROOM on the template provided
- Task 10: – Distribution Case Study slide in class slideshare – as before, read your article, make bullet point notes and add in the significance of the story in relation to Distribution (1 hr) – COMPLETE ON CLASSROOM and teacher will comment.
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Please try and do a little each day and then update the blog league. Check classroom daily for the new tasks.
We miss you.
Mrs C, Miss H