Introduction:
Glossary of ESSENTIAL TERMS:
- Marketing – Creating awareness and buzz around a product
- Advertising – Paying for space in media products to place your message
- Public Relations – Maintaining a favourable public image
- Promotions – Positive representations of a product in a range of media
- Branding – Sell a lifestyle, not the product.
- Owned Media – Media content / platforms owned by the advertiser / group
- Bought Media – Buying space in other media outlets / platforms
- Earnt Media – Getting your promotional message spread by others
- Viral Marketing – Earnt media – Using social media platforms to spread a message using Web 2.0 as the conduit
- Guerrilla Marketing – Surprising or unconventional methods of getting the message across
- Synergy – Two or more products working together to create a greater combined impact
- Cross Media Convergence – Similar to synergy, different media forms (music & film) working together to promote each other.
- Word of Mouth – Best sort of marketing there is.
- Traditional Advertising – TV adverts, posters, radio ads, newspaper / magazine. Still very powerful & expensive to buy!
Marketing
First of all – what is advertising, marketing and how is the term integrated advertising such an important term in relation to promotion music and finding the target audiences?
- Task 11 – Watch Mrs C’s intro and Integrated Advertising video (above) and make notes – (SUBMIT TO CLASSROOM) (1 hr)
- Task 12 – Read and watch the Anima (Radiohead) article and video for a recent marketing campaign and answer the questions on the sheet (SUBMIT TO CLASSROOM) – 1hr – wait until back class
- Task 13 – see the voicethread for the Sandbox marketing campaigns from 2020. (SUBMIT VIA CLASSROOM) – 2 hr – wait until back in class
- Task 14 – Music Industry Terms – quizlet to complete and register completion. (Verify through CLASSROOM) – 1 hr – wait until back in class