Introduction

To fully understand the target audience of the music video, we had to look back at the Blumler and Katz theory of star image and how they can be portrayed differently in the media. Star image is so vital for success in the music industry as it adds to the portrayal and design of the music video and leads to income from audiences and fans, the type of audience that is interested in a specific type of music will be different from another type of audience member interested in a different genre.

It is very important to know your client and audience so that you can develop an idea and product that they will not reject and fits into their lifestyle, you need to ensure you know what they want from the artist and product you are trying to sell to them. To perfectly produce a product that the target audience will like you need to encode specific aspects within the product so that the audience can then decode the product and gain satisfaction from the product, the aim as someone creating a product for an audience will change depending on that type of audience both their demographic and psychographics.

Understanding

• What platform is your production to be accessed on?

Platforms like youtube and social media will effect the music videos views and success.

• What is the product’s function? (What is it trying to do or achieve?

The product is trying to get the audience to understand that as humans we can develop interests for people we may never really know, they remain as strangers such as audience members loving celebrities.

• What genre(s) does your artist typically work in?

The artist works with Pop music and R&B music to evoke emotion and interest from the audience.

• Who is the target audience?

The target audience is teenage girls from age age 13 to 19.

We then looked into the following features of our audience:

• Which other bands/artists your audience would be into?

Other artists the audience would like are: Shawn Mendes, Justin Bieber, The Vamps, One Direction, Little mix and Ariana grande.

• What other media would they consume, fashion tastes, musical genre preferences…

Other media the audience would consume is social media and influence from youtube and friends, they would like pop music and have interests in fashion and make up.

• What are their values, attitudes and beliefs they hold about what’s important in their lives and the world around them?

The main importance to this audience is social status and relationships, a presence on social media would be important to these individuals. As 21st century teenagers they value their online lives a lot more as technology develops.

• What broad demographic groups do your audience fall into (gender, age, education, occupation, marital status, cultural background)?

The age of this audience would be 13 to 19 year old females, going to school and perhaps having a few relationships as teenagers. As a young audience the image of the star would be important to these girls so that they can accurately judge the artist.

• What ‘communities’ do they belong to?

Online communities and social circles would be very important to these audiences.

Mood board Of Audience