Digipak – Draft 1 – Feedback – Targets

We asked several students to take a look at the first draft of our digipak, below is the digipak that Wiktor asked interviewees to provide feedback for.

Digipak Draft 1:

Front Cover:

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Back Cover:

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Inside Left Cover:

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Inside Right Cover:

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Digipak Draft 1 – Feedback:

In order to gauge our digipak’s effectiveness, Wiktor interviewed students from around the Sixth Form Centre enquiring if they could identify which genre of music our first digipak design was representing.

Below is a video of the feedback recieved.

Feedback included the following:

  • Alter the names of certain tracks to make them seem more conventional to the electronic genre
  • Attempt to make the digipak appear more representative of modern electronic music (some comments suggested that our album appeared to resemble an older genre of electronic music)

Overall:

The feedback was generally positive as all but one of the students interviewed could identify the digipak as being from the electronic genre. One piece of feedback that particularly grabbed our attention was the criticism that our digipak resembled an older genre of electronic music. I think the reason the respondent associated our album with an older version of electronic music was the fact that the colours used in our digipak draft 1 are not as vibrant as we might want. Taking this into consideration, we will be adjusting the colours used in our next draft.

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