The Mission Statement and Marketing Strategy is crucial when trying to understand who your audience is. This slideshow focuses on what sort of brand we are and how we can promote our genre as something unique and distinctive. We learnt who are demographic is and how we promote our style to our audience. With this we were also able to identify who are competition and what their unique selling points are and how we can overcome them.

This has been extremely useful for gaining the understanding of our audience, who are competition will be and how we can create a product that generates positive interest. This now helps us to create an idea of what we want our digipak to look like and this will be a point of reference through out the design process.