In this blog post lies Elliott and I’s final draft of our music video. This is the fourth variation of our music video and we have reflected on each and every one and we now finally have a video that we are happy with.

In draft 3 we had a few issues that we needed to adjust to have a better video. First of all we added more effects and transitions. Throughout the video process I have been able to understand the importance of editing as it conveys substantial meaning.

We finally found footage suitable to fill in the blank space at the end of the video. We decided to use a flashback at the end of the video. The flashback is represented after the main protagonist commits suicide. This intentionally placed here as it is emotional and sad and the flashback placed where it is the consumer should feel the emotions of the video.

In conclusion:

I am very happy with the final product we and Elliott were able to create. I feel as if we appropriately edited to convey meaning. Our MES was carefully thought out to evoke emotions in the viewer, and we used a wide variety of camera shots and angles. These shots were carefully selected and I feel as if they have been executed well.

From the creation of the first draft, to now I feel like we carefully followed our plan and intern we have made a good quality music video.

In this task I completed a production agenda meeting for my 2nd photo shoot.

Google defines an agenda meeting as follows,’ An agenda is a list of meeting activities in the order in which they are to be taken up, beginning with the call to order and ending with adjournment’

This definition help you understand the importance of this task. This is an example of organization witch is extremely important in media studies but also in future careers. This makes this a transferable skill.

Click the link to access full document:

http://docs.google.com/document/d/e/2PACX-1vRLzjTbD2m4J9rwkCxpopDgQT3bOffWccD_JVVT6IY-5OWfmj7sA-I4B6MoHDk-rv3EYFMQFVNmH6v7/pub

My production meeting was very helpful as on the day there was no confusion to who was bringing what. This eliminated any potential mishaps, therefore allowing me to have a successful shoot

In this task I choose 2 A4 portrait full page adverts that are appropriate for my genre and audience. This task will help me complete my music magazine.

Here are my selected advertisements:

I choose these adverts as both Adidas and Nike are both a huge part of rap culture. Nike’s shoes have been included in many rap videos in the past. In America this is called sneaker culture. In sneaker culture, shoes can represent a lifestyle, self expression and can even be a status symbol. This is similar to what hip hop can be to certain people so I thought it was a no brainier to integrate the pair of them.

The reason I chose Adidas and Nike as they are the 2 largest shoe brands are they are both international recognized and respected. To have a respected brands in my magazine will make my magazine more respected and not only will the audience be able to interact with my article but also the ads.

In this task I created my 2nd daft of my contents page. In this task I really focused on improving on my first draft by taking risks. As this is my second draft I decided to attempt new style and change my colour scheme.

The first difference you may notice on this draft is the change in colour. In my first draft I used dark blue and yellow. Looking back at this, I have released this was a bad decision. Not only is yellow and dark blue hard to read in parts, but they do not follow any conventions of a rap magazine. It also portrays a dark and gloomy feel. To fix this I have decided to use more bright colors, for example the red and light blue. This connotes a better feel to the page and the overall magazine.

Another thing I adjusted is the design in the background. I think this basic design is aesthetically pleasing and ‘clean’. I am happy with the draft but I must improve on it.

In my next draft I need to focus on adding more detail onto the page as at the moment it is quite empty and bland. Another thing I need to do is even out the text’s distance between them.

In this task I created my 2nd draft of my double page spread. The aim for the second draft was to improve my last draft. In this draft I experimented with being slightly anarchic and going against hip-hop conventions and double page spread conventions alike.

The first thing you notice on this draft is the bright pink and blue. This clearly challenges the conventions and this is what I intended to do, But not only does the colour challenge conventions, it also grabs the consumers eye. I envision the reader turning the page and there eyes being drawn directly to the double page spread.

I believe that this draft is much better as I made improvements across the board. For example to quote that I used in my last draft is now placed in a more aesthetically pleasing manor.

In my last draft I added a large letter E behind the text. I really liked the effect this created. I decided to keep this feature this once again. This time I tilted the letter slightly to the left. This I believe looks better but also sort of acts as a pointer. I also think the letter points to the right side of the page therefore encouraging the reader to proceed to the next page.

On thing that I have added to this draft that didn’t appear in my last draft was logo. I believe this helps fill the page to make it better looking but it gives the artist their own brand. This intern makes the artist look more professional witch is what I am trying to achieve.

Here is the logo I created:

I believe this is a huge improve on my last draft but there is still room for improvement and I will fix any issues I can find.

In this task you can see my first draft of my double page spread. As you can see this is a very simplistic but effective first draft.

When creating my double page spread, I decided to follow some conventions so that it is clear that this is in fact a double page spread, but at the same time I have decided to challenge some of those conventions. I believe if I manage to get the perfect mix of some conventions with a hint of individuality I can create an effective piece of media.

First of all when creating my double page spread, I had to chose an image. I chose this obscure photo of my model ironing. This is very individual and it is a vocal point of the dps.

One traditional convention I used was a quote. Not only are quotes often included in dps’s but they are also a convention of hip-hop. By including this in my draft, I hope the consumer can understand the genre despite the obscurity of the image.

Another thing I included in this draft is the letter E behind the text. I believe without it the page looks bare and not enough is going on. It also brakes up the text quite nicely.

Overall I think this is a good first attempt, but of course there is plenty of room for improvement and I hope I can improve my draft dramatically in my next attempts.

In this task I created My 2nd draft of my front page.

As you can see I have completely changed the layout and colour scheme. Previously I had a Yellow, Blue, Black and Red theme. Although at the time this I thought was appropriate I decided to tone the front page down.

The bright yellow colour scheme was certainly eye grabbing but it did not convey that the magazine was hip hop. This was my main issue with my first draft and I think the color change was necessary and effective.

Red, Black and white creates a clean and effective theme as the white background represents a clean aesthetic. The red is used to add power to the page. Red is often used to create a powerful feel on the page, and I thought this would be a good addition to my front page. The Black also adds character to the page. Black connotes a feeling of seriousness but it also works nicely with the red as together it is very powerful. Black also adds a serious tone to the page. This I thought was effective as Hip Hop has always had a slightly serious stigma attached to it.

Another change I made in this draft, is the position of my model. The pose is still presents my model as a hip hip artist but the slight rotation gives me the opportunity to add more text on the page. I wanted to do this as my first draft was very plain.

The text I added gives the reader information to what the inside pages may entail. I also added a red Pug with the text ‘Trending artists’. This is intended to pop out so it can excite the reader and prompt them to read on.

Although I believe I have made good strides from my first draft there are still improvements to be made. For example my cut out needs fixing and the placement of my shapes need to be adjusted.

I will aim to fix these issues in my next draft. But this task was very helpful as I can improve but also see what I can improve on further.