There are a lot of factors to consider, you need to ensure you are showcasing a narrative to the audience. Firstly you need to consider Mise En Scene:

• Costume
• Lighting
• Acting and Proxemics
• Makeup and Hair
• Props
• Settings

Also you must consider the Camera Framing as it shows the message you want to portray, it represents Denotations and Connotations.

Here are some examples of the different distances used to take photos:

• XLS– Extreme Long Shot
• LS– Long Shot
• MLS– Medium Long Shot
• MS- Medium Shot
• MCU– Medium Close Up
• CU– Close Up
• BCU– Big Close Up
• XCU – Extreme Close Up

In addition to that, you must consider the different camera settings:

• Aepture
• Shutter Speed
• Brightness
• Depth of Field