When planning our digipak, we have to consider what kind of vibe we are going for. Below is myself and my groups hand drawn mock up alongside a colour palette which we will take into consideration when planning and inside our shoot.

When drawing this handmock up of our digipak we ensured that we have included any techinal conventions, for example a barcode and a title for the album, equally including the  genre conventions of the electropop genre. An example of this is a neon colour palette of the different colours we wish to use alongside graphics and a bold typeface.

These are important things to remember as if we encode the right information for our target audience, they will have a preferred style of reading resulting in our digipak to become a success. If we can highlight the stars edgy and quirky side then we have successfully highlighted the star and brand image to the target audience.