Above is myself and my groups mood board inspired by the electro-pop genre. This is what we are hoping to be our brand image. We used padlet in order to plan and organise our own ideas/inspiration as to what we want our star image to be and equally what we want our digipak to look like. The repertorie of elements and the general conventions of a typical electropop digipak combined, will ensure to engage our ideal star image, thus meaning the audience can decode and deconstruct it efficiently.