In order to hone in on exactly what my audience demographic is I’ve made up my ideal audience member. I’ve created a dating profile of them to display their personal information and the likes and dislikes I plan to cater to.
My Audience Member’s Dating Profile
The Reception Theory
Stuart Hall theorised that meaning for the audience is made when the ideologies of the media and them coincide. These ideologies are called encodes (producers of media) and decodes (consumers of media) and can be displayed as a Venn diagram, with the overlap representing meaning.
He also stated that there are 3 kinds of ‘reading’ from an audience:
- preferred
- negotiated
- oppositional
The wanted reading is ‘preferred’, this means that the reader agrees and relates to the values displayed in the media. I plan to gain this reception by relating my media content to my demographic’s interests.