In order to write my own article, I need to analyse an existing magazine article which I’ve chosen as ‘Billboard, (June 15),Dance Power Players ‘.

This article is structured as a biography to introduce a new band, with the reporter narrating the interview in third person and present tense. This makes it seem as if the reader is the reporter, placing them inside the story and making them continue to read.It only becomes apparent that the journalist is present after most of the story when they begin asking the artists questions. There is a clear introduction which is written aligned with the title of the article, giving the audience a taster of what and who the article is about. However, there isn’t a clear-cut conclusion which makes this particular article seem a bit less structured.

The scene for the article is set immediately, with the first sentence for the piece describing the location. The location itself is described positively as a “sunny Memorial Day afternoon on a patio” which connotes the feeling that this interview is casual and relatively informal because it’s taking place outdoors rather than in a studio or conference room. As for the musicians, the journalist introduces them each separately with an impressive fact about each of them. For example, Martin Garrix is named as achieving “viral stardom” and Steve Angello’s ex-band is referred to as a “supergroup”; these introductions give these artists a sense of importance and impressiveness to the reader.

The overall style of writing of the article involves long sentences made up of multiple lists of imagery and hyperboles, for example ” nothing less than a redefinition of success in EDM, emphasizing original music and brand-name, pop-style superstardom”. This style fits the dance music genre because the genre itself is very energetic which does come through in the article through the vocabulary mentioned above. In relation to quotes from the artists, there aren’t many but towards the end of the article there are a couple from Scooter Braun which centre around the new artists he’s managing. These quotes are utilised to promote the artists in question’s new endeavours, naming one “a legend” and the other a “rising star”. This means that through reading this piece the reader becomes invested and interested in these artists’ future careers and music because their manager is so complimentary to them, showing the confidence he has in their success. This also shows that the writer enjoys the artists’ music, showing this article is written by the fans for the fans.

Overall, the journalist represents these artists as the ‘next big thing’  and people to look out for in the future by the way they are described. They are also shown as one unit by wearing the same “all-black” ensemble and being described as sharing a vape as they sit together. Both of these points give the reader the impression that these artists are down to earth by the way they speak and the relaxed/informal environment the article is set in.