Mini Pitch

Pitch meeting

Targets and feedback

The main feedback given was that we need to hone in our ideas into specific locations and shots which we will use, instead of just having a main concept.

Another critique was that we needed to decide the significance of the sock puppet idea, from this critique we’ve decided that every flashback to the star’s past relationship will be connoted through the sock puppets. This will help give the video the child-like and informal feel we are aiming towards.

Lastly, another change we’ve decided to make from our teacher’s feedback is to remove the idea of the side by side shots of her looking back onto her past relationship with flashbacks to the relationship in live action because it may come off too ‘cheesy’ or fake; thus why we chose to use the sock puppets instead.

However, our teacher did say that he liked our main theme and the child-like nature we’re adding to the video, another positive was also the idea of the sock puppets as it further adds to the youthful and innocent feel of the song.

He also liked the low-fi or ‘bedroom pop’ vibe to the pitch idea because it adds a daydream-like and surreal nature to the video which matches the artist’s tone of voice in the song chosen. The idea of surrealism will also allow us to experiment with animations and transitions which a more realist video would not allow.