For this task, I have watched 3 different music videos to expand my knowledge in the different conventions and narratives which could be in a music video. In this, I had to decode these videos and pick out parts which represent the star image (Dyer) in a way which makes the audience engaged a lot more in the star. Whilst watching the videos, I also decided whether it was mainly narrative or whether it was performance based (so whether there was lip syncing involved or just performance dancing). There are many different ways to make the audience engaged in the video such as using edit to the beat which gives the video a lot less boring factors about it (increasing the audience finding it interesting and engaging with it instead of moving on to the next one). This really comes down to the type of genre used in the music as you could probably use a lot more cool shots and angles with a more faster pace beat compared with a slower paced one.  It is also important to not have too much repeatability in the video as it would most likely bore the audience with that and would make them not want to interact with the video.

So making sure that the audience could easily be able to decode the video on what is actually happening is really important. However, including factors such as enigma codes (Barthes) to the video could also be a really good factor to include in a music video as it gives the audience a sense of confusion to what is actually happening which would make them want to go back and see if they could figure out what is happening in the video.  There are 3 main main relationships the song could connect to the narrative which are; Amplification, which means that it is inspired by the song (amplifying the themes in the song). Another being Illustration, which is mainly when the narrative in the video closely echoes the music and lyrics. And the last one being disjuncture, meaning that the narrative seems to hold very little relation to the song seeming quite random which would not interest the audience.

So if the video is not in anachronic order, then the audience would be confused on what is happening and would most likely not engage with the video and move onto the next.

These are the music videos I have analysed:

Focus Forward:

This task has made me think about what makes a good music video and what the audience would look for. Including factors that would engage my audience with a variety of different camera angles and Mise en Scene in my video would really be good to have. Now feeling a lot more prepared and having some ideas to possibly include in my video.