In the making of a music video, understanding the key factors is extremely important to do as you would want the video to flow well and not go in the wrong direction. So I have chosen a music video to decode which I thought was good but point out improvements which would make it look a lot better then it is at this stage.

Analysing and picking out parts from a music video which needs improving would be beneficial for me as it would make me a lot more aware in the making of my own.

Below is the music video I have selected: 

I have watched this specific video a few times to see if I could find improvements they could of done in order to have a successful music video. So I have filled out this assessment criteria for improvements and what I thought went relatively well:

So overall, I think that this video had many good factors in it such as the lip syncing being spot on as well as the camera angles used in the video. But could definitely could do with some improvements in order to make this a good video.

These points are what I think have gone well:

Mid shots have been used as well a bit if depth of field which makes the audience look at the star image being the singer

A good variety of camera angles used such as this low angle which looks really well done which indicates that they are getting ready to play.

Aerial shot looking down at him making it look like he is following a specific path to get where he needs to be (working environment) really does give the audience something to look at and makes them wonder what he is doing.

Now these are some points which could be improved:

The singer is lacking facial expressions, compared to the original video when the real singer is singing that part he shows real emotion when hitting the high bits but very minimum was shown in this video.

Not much movement was used, like he was not feeling the beat and enjoying the music when singing.

Throughout the video, the same location was used in the whole video instead of going out to experiment with other locations. Meaning that it was quite repetitive throughout this video which would most likely be a little boring for the audience.

Focus Forward:

Doing this task of decoding a students video really made me think on what not to include in mine and what I could do differently to my video to make mine stand out a lot better. I personally think that I am going to try to have the performance and narrative equal as I think that it would engage the audience a lot more being acting as well as lip syncing.