The magazine is Billboard (June 20th edition). The article is called the ‘Dance Power Players’ as it covers some top names within the EDM genre. The names of the three artists being covered are; Martin Garrix, Scooter Braun & Steve Angello. They are some of the top EDM artists in the world. The article mentions that they have met at a garden patio in Los Angeles on Memorial Day. This meetup was to establish their partnership as some of the top names in the world of EDM music and to discuss the future of EDM. The article is an interview with the stars as seen by the bottom paragraph where it is written from Garrix’s POV. The main bulk of the article that can be seen is an explanation, from the journalist, about who these people are and what they are doing. The journalist writes in a 3rd person perspective about the three artists which makes the introduction seem much more grounded and factual, rather than opinionated, as if we’re hearing the artists discuss everything from their own memory. The Journalist goes even further with this by describing things such as what the artists are wearing and how they’re acting. This style of writing means that there is no clear introduction or conclusion to the article. The journalist often writes about other artists within the industry and tries to mention the importance these three have had upon them. They use many grand and mature style adjectives within their writing in order to further emphasise the importance of these artists. Lots of these adjectives are also quite fun and modern which fits the more fun feel of the EDM genre. In conclusion, the journalist shows off how legendary these three artists are within the genre of EDM. They are portrayed as super stars and extremely influential within both the genre, as well as the industry as a whole. By doing this, the reader gets excited to hear more about them, which hooks the reader into reading more of the story about these men and what they have done to get themselves this far within the industry to become standouts within their genre of music.
In future this analysis will help me try to figure out the general language and conventions used when writing articles in order to emphasise the importance of the stars and to make what they’re talking about seem much more exciting and interesting, so my article can intrigue and hook readers according to the uses and gratifications theory.