My partner and I have now produced the final version of our music video, as seen below. We feel that our music video is able to provide entertainment for our audience with the use of both performance and narrative aspects. It is clear that our video follows most of the common technical conventions that can be found within our chosen genres of R&B, Pop and Electronica, along with this there is a clear focus on the repetoire of elements (Altman) such as, lip syncing, narrative and performance, a variety of shot distances and angles, and editing to the beat. All of these elements combined together are used to help our target audience accept the text.

However, we felt that is was important that we did not  directly follow these conventions, we wanted to challenge them so that our audience found our product interesting and informative. A common theme that is often found within pop music videos is lust, love and heartbreak.  We focused on these themes for our own storyline, developing them to show our character as heartbroken and grief-stricken at the loss of her boyfriend and unable to focus on the happiness and people surrounding her. Our star is shown to be extraordinary (Dyer), as she is seen wearing a classy, timeless black dress, creating a sophisticated, mature and elegant image. There is a focus on the use of performance and how our star is portrayed, emotion is an important signifier (De Saussure) throughout our video as without it would not be possible to accurately portray our narrative.

(Please Note – Unfortunately we experienced uploading issues with our video, meaning that some areas of our video are out of sync, whereas the original video on premier pro is in time.)

Changes Made Since Draft is 4:

  • We have made sure that we have successfully edited to the beat and correctly timed our lip syncing.
  • Some of the clips used have been changed to fit more appropriately with the style of our video.
  • To have a more personal effect, we have increased the use of close ups for emotional effect.
  • We have adapted the lighting and exposure within some of the clips to improve their quality and effectiveness.

Overall, myself and my partner are extremely happy with the final outcome of our music video. We believe that our video follows the crucial assessment criteria that was placed before us at the beginning of production and that we have done our best to fulfil this. WE believe that there is a clear and concise use of MES as well as a variety of shot distances and angles such as framing shots, close ups, high angles and low angles. All of these elements combined together have helped us in production to produce a music video that follows the typical conventions and the assessment criteria, as well as creating a video that is ‘the same but different’ within our genre.