It is extremely important to create a star image when promoting an artists new album, however it is also just as important to build a connection through the star with the audience. Above is a slideshow in which my partner and I have analysed three different artists and how they are represent on a social media platform of our choice. We chose to analyse the Instagram accounts of James Vickery, Ella Henderson and Leona Lewis. In doing this we were able to gather knowledge on how to promote an artist that represents multiple genres.

It was important to focus on the different ways in which artists promote themselves or are promoted as well as building a brand on top of this. This could be done through the use of integrated advertising, synergy and guerilla marketing.  It is also vital that we think about the general conventions often found within pages such as these, having a unique selling point and to be able to compete with competition in the market. We also need to think about the demographics and psychographics that will allow our audience to accept the text, interact with our page, gain information and explore their personal identity. Furthermore, it is very important that we try to create continuity throughout our products such as our digipak. This will be done through the use of a certain colour palette, lighting, costumes and make-up to stay in-keeping with our brand.

All the information that we have collated above will allow us to produce a social media page to the best of our ability. Creating a mission statement for our star is vital in allowing us to portray our star positively within the industry. The research has allowed us to understand the key elements that are needed, and has allowed us to create a plan and pathway for our Instagram page.