Included below is an analysis of an artists Digipak which includes the front and back cover. In order to understand the repetoire of elements and all the technical conventions that need to be used when designing and producing a digipak, it was important to analyse a media text that has been successful within my chosen genre of pop. Included below is an analysis of British singer songwriter ‘Adele'(s) album 21 which was released in January of 2011. During the analysis of this text it was important for me to focus on the main conventions, blueprints and modes of address that are used within pop digipaks.

In completing this task, I have been able to grasp an understanding of the typical conventions, forms and repetoire of elements that are used within the genre of pop. In analysing the portrayal of this artist and the overall composition and design features of this digipak, I now understand the elements that a vital to create a successful media text within the music industry that is able to stand out against the products of other competitors. It is important to that my partner and I are capable of producing a design that catches and holds the attention of our audience. During the design phases of our digipak, we will refer back to this analysis and use key points that will allow us to produce work that portrays similar meanings of albums in our genre as well as allowing us to create and individualist and unique product.