Attached above is a Moodboard that my partner and I created together to help us gather a firm idea of what is appropriate to help create a cohearent brand across all of our branding. Within the moodboard we have included a variety of different albums and album artwork that consist of colour palettes similar to what we plan on using, on top of this, we have also included a mixture of fonts that we could use that would fit the conventions of our genre. Carrying out this task has enabled me and my partner to understand our competition within the industry, the products that they design and the work that they produce. Our chosen genre is pop however we are also gathering inspiration from work produced by R&B Soul, Techno and Electronica genres.
It is crucial that when a star is represent through intergrated advertising within the media, that everywhere that they appear within that media wether its on a billboard, a TV advert or a Magazine interview; their audience is able to form personal viewpoints and opinions of the star, their image and their brand. This means that we need the products that we produce and promote fit our stars image as well as our brand. Included in the moodboard above is a list of our core aims and values for the representation of our star which includes: emotive, quirky, unique, powerful, dramatic and eccentric. By having clear descriptors for our star image, it allows my partner and I to keep focus on our branding and how we aim to portray our star to our audience. The common blueprints above display design and photography as well as vibrant colours, powerful themes and emotive and contrasting images which allow us as a brand to use technical design features such as MES, a direct mode of address and the preferred reading for our audience.
The inspiration photos above relate perfectly to our brands mission statement and help to create an atmospheric, emotive feeling. We want our audience to have a connection with our brand as well as invoking some sort of emotion. We want our audience to feel connected and involved with our products as well as excited and intrigued by them as we need them to accept the text and not reject it. To do this we will follow the conventional repetoire of elements typically within the variety of genres we are focusing on.
Now that we have compiled a moodboard, my partner and I have a clear and concise understanding of how to portray our star image and branding. In doing this task we are now able to begin thinking about design ideas for our digipak using the images above as inspiration for our designs, this inculdes thinking about photography, digital design, lighting, Mise en Scene and fonts. All of these elements will help us to create a product that can compete within the music media industry.
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