Below is the completed draft 3 of our digipak displayed as a physical prototype.

To ensure that we have created a product that follows the genre and accurately represents a female pop star we did a survey amongst our peers and asked them to choose which of the 7 genres the digipak connotes most.

The results show that the majority of people surveyed understand that the genre is pop, proving that our design follows the conventions of pop such as having a bright colour palette, minimal photo manipulation with focus on airbrushing the star and typefaces that are simple.

Our mission statement stands true as I feel we have created a positive role model for the next generation of young girls. The only difference is that we have changed the album title but it is still edgy and unique. Also, since creating the prototype we have noticed that we forgot the barcode – a technical convention of a digipak.

I have also embedded the PDF of this draft.