For our social media page, we have received feedback via Screencastify from our teacher.

From the feedback, we have learned that we made great use of social media page conventions such as guerilla marketing, portraying the star as ordinary (dyer) and extraordinary, posts advertising tour dates and the evolution of the album project.

It has also highlighted that our calls to action need to be clearer, therefore to improve we will edit captions and pay close attention to future story posts to draw more attraction to the links and methods of distribution for each of our products. Further, we could also use some cross media convergence such as a radio or TV interview. Cross media convergence drives engagement for the star as their content can be consumed in more ways than one.