Music Video – What would you do? – Tate McRae

Please watch in playback quality 1080p for the best results

Above is our final draft of the music video. Overall Jemima and I are very proud of what we have produced. We feel that we made an appropriate use of effects without over complicating the video or straying from the conventions of the pop genre. Also, we used a variety of shot distances to convey the narrative and create a memorable performance.

We payed particular attention to mise-en-scene taking care in the details of the wedding reception style performance scene and the setting of the church in the narrative. When editing, we made sure to edit to the beat as this is conventional for our genre and also ensure that in terms of proxemics, our star was the main focus of majority of scenes.

Of course the final product wasn’t going to come without its faults. Particularly we are frustrated that we didn’t pay enough attention to the continuity when filming the narrative – this wasn’t highlighted to us until we received peer feedback and once we noticed it we couldn’t miss it. In our final edit we tried our best to rearrange and cover clips so that it is less obvious but we simply didn’t have the shots to cover it up or fix it entirely but this will teach us to take care with this when filming in the future.

Another continuity error that has been pointed out to us is the wedding cake is smashed in some scenes and then not in some of the following but we were aware of this and feel that it isn’t an issue because it is simply a prop in the performance and when the actress is not smashing it, it is simply an element of the setting.

In totality, we created a music video that followed the conventions of a pop genre and used a creative narrative to produce a high quality music video