My Tour Poster

I created a mood board compiling different tour posters from metal bands to give me inspiration and further my knowledge of what a metal tour poster consists of. I went for a more modern style metal rather than old school style due to modern metal’s more industrial look. I realised that although these posters have a more modern feel, the theme of red and black remains prevalent so I carried that forward in my magazine. I also noticed that these tour posters had some sort of graphic/emblem rather than a model which is a more modern feature rather than and old school feature. I decided to do a mix of both modern and old school metal and this is the product.

https://drive.google.com/file/d/1sjDWbT9jOoF-JrwceCByz18go6dtD44J/view?usp=sharing

Having now completed my tour poster, I have a variety of new skills that I can use in future for my music magazine. I can now understand the importance of genre conventions, AIDA, fonts, colour and imagery and how they can communicate to the audience what the intended genre of the magazine is. Now that I have tried creating a tour poster and used skills taught to us such as cutting out and adding different effects and layers, I feel more confident in my ability to make a successful music magazine with all the correct conventions of the genre as well as feeling like I have more freedom and flexibility to truly convey my ideas without limitations due to not knowing how to navigate these softwares.

My Magazine Front Page Swede

the original cover

my cover

In this task we were given the task of replicating a magazine assigned to us by using Adobe InDesign. We were briefly taught about the software’s basic functions and were then given this task to apply the new skills we were taught.

I replicated the following conventional features of a magazine cover:

• Main cover line
• Main cover star
• Masthead
• Pug
• Cover lines
• Insets
• Captions

Typically, a magazine cover would have a barcode as well as an issue/date but my reference cover didn’t which meant I had to make some adjustments and break the conventions of a magazine cover. The biggest challenge was finding a similar typeface and font to Mojo’s sans serif font, which I ended up replicating by layering one white logo over a slightly darker shaded logo to give it the shadow effect that the mojo magazine has. I had to do this manually because the effects in InDesign weren’t as identical as the technique I used. We previously had a lesson and were taught how to use frames to insert images so that was a relatively easy techniques I used, although, when I inserted text into the pug it took a while to figure out how to rotate it to the desired angle.

This task was extremely useful and when I come to make my music magazine it will speed up the process and increase the quality of my product due to the fact that I now have knowledge in using InDesign compared to before this task where I had no prior knowledge and wouldn’t know where to start. Some videos that would’ve helped me are:

The Camera Talks

Combining mise-en-scene with different camera angles is a powerful way to display different connotations of the image. In this task, we were split into small groups to take a variety of different photos using the following 9 camera angles:

• Midshot
• High Angle
• Low Angle
• Close Up
• Extreme Close Up
• Longshot
• Canted
• Twoshot
• Frameshot

With each shot it was important that we displayed the use of mise-en-scene in conjunction with these camera angles. This is because combining the use of both techniques allows you to best display a narrative to the audience. The distance, angle and composition of the image has the biggest contribution to what connotations the image provokes. Having compiled the best 9 shots we got, I have a clear example of how to effectively combine these elements to best communicate an image and an idea and in my music magazine I will make sure I implement these in order to communicate to my audience what the genre is, and what the magazine is just from looking at the cover.

My image that uses mise-en-scene to communicate meaning

In this task, we were allocated the genre of heavy metal to create a mood board around, tying in different conventions of the genre through images and words. This allowed us to get a sense of idea and direction to what kind of outfits and looks were specific to metal and how we could use mise-en-scene to convey the intended genre.

 

Typical conventions of the metal genre are:

• Black Clothing
• Leather
• Dark Colour Palettes
• Aggressive poses
• Guitars
• Devil Horns hand sign
• Black and Red

Our Photos:

With a clear understanding of the conventions of metal, we put together images that represented the genre and tying in all elements of mise-en-scene such as props, costumes, facial expressions to try and create the correct connotations for the audience.

 

Our class was given post-it notes to be stuck onto each model and write what connotations our model had. The connotations were ‘cool’ and rebel’ which helped our group confirm that the audience had decoded our model correctly to fit the intended genre.

These final photos were selected as they displayed the most amount of metal conventions out of all the photos. More specifically, the sunglasses put these photos apart from ones without them as they further reinforce the ‘cool’ connotations of the genre. By choosing carefully and applying mise-en-scene into my own photos I now know as a producer how to create certain connotations and how to associate a model with a certain genre. Going forward, for my music magazine I will be fully equipped with the capabilities of using mise-en-scene to allow my magazine model to represent a genre of my choice, allowing my audience to be able to decode what the magazine will be about, without the need to read the entire magazine.

A Textual Analysis of a Tour Poster

A tour poster can have different implications depending on the language and images used. In this task I was given a choice of multiple tour posters to chose one and analyse the denotations and write the connotations in the speech bubbles. The purpose of this task was to use mise-en-scene to analyse what every single detail of this poster signified or represented. Mise-en-scene is a French term that refers to what is put into the media text to convey an image and an idea and can be broken down into CLAMPS.

CLAMPS stands for

• Costume
• Lighting
• Acting and Proxemics
• Makeup and Hair
• Props
• Setting

Now having completed this task, I understand the importance of conforming with genre conventions in order to communicate the correct message to the target audience. When I come to create my own tour poster I will have the knowledge to be able to convey the intended message and impression by implement the CLAMPS concept.